The Slow Burn fragrance is positioned as a gourmand-smoke fine fragrance—a collector’s item for the discerning grill master who wants to bottle the feeling of a perfect summer evening. Kelce himself explained the emotional connection behind the product: "Charcoal has a very distinct smell and characteristic aroma that instantly flashes me back to backyard barbecues with my family, sporting events, and memories centered around sports and kinship," he said in a statement.
Kelce posted about the collab on Instagram, with the caption, “Meet Slow Burn by @kingsford ...the answer to your cravings. That nostalgic charcoal smell always reminds me of food, football, and good times with my family. Now, it’s all bottled up in this smoky scent. With Slow Burn, you can smell like the grill master, even when you’re off duty.” Fans can’t wait to score a bottle, with one commenting, "I've been trying to figure out how to capture this smell 24/7. Genius!”
What’s In The Bottle? Smoky, Rich, and Unexpected
Related: Jason Kelce Names His Favorite Go-To Cocktail That Fans Are Calling ‘Surprisingly Delicious’
The Where and When for this Must-Have Gift
For those ready to get their hands on this unique collector’s item—whether they’re football fans, grilling aficionados, or simply looking for the weirdest gift of the year—the release details are clear. The limited-edition fragrance is priced at $30.62 and will be available exclusively atwww.kingsford.com. The official launch date and time are Monday, November 3 at Noon E.T. Given the Kelce partnership and the seasonal timing right before the holidays, expect this surprising scent to sell out fast.
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