Nine New AI Features Coming to Adobe's Creative Apps ...Middle East

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Adobe, the company behind big creative programs like Photoshop and Premiere, just wrapped up its 2025 Adobe Max keynote, and you know what that means. That's right: more AI. Over the course of the three-hour presentation, the company went big on automating creativity, introducing new generative AI tools for Photoshop, Lightroom, Premiere Pro, and other Creative Cloud apps. Some of these are expansions of tools that already exist, like better generative fill, while other are all new—like Firefly's new AI audio generation.

Adobe Express can design based on vibes

Credit: Adobe

Enter today's "AI Assistant in Adobe Express." When toggled on through a switch in the app's top-left corner, the assistant will replace your tools with a chatbox where you can instruct it to either make a new design from scratch or edit an existing one. Should you need your tools again, you can bring them back by toggling the assistant off, although Adobe's demos for the feature also show the assistant bringing up contextual sliders when needed, like one for resizing.

The tool will start rolling out in public beta today, so you should be able to try it out shortly.

Adobe Premiere is getting built into YouTube Shorts

Credit: Adobe

The feature is currently listed as "coming soon," so it'll be a bit before you can try it. But once it's live, Adobe and YouTube say you'll be able to access it either through the Premiere iPhone app or directly though YouTube, via an "Edit in Adobe Premiere" icon in YouTube shorts.

There is no word yet on an Android or desktop release.

Adobe will add sound to your videos for you

Credit: Adobe

Rolling out in public beta today, Firefly's new "Generate Soundtrack" and "Generate Speech" buttons use AI and a Mad Libs style prompting system to help you quickly score your content from a number of options.

It's a bit odd that you can't just enter your own terms into the prompt box, although Adobe generative AI head Alexandru Costin told The Verge that's because AI audio is "a new muscle we need to develop" and that the current approach is "easier and more accessible."

"Generate Speech," meanwhile, gives users access to 50+ text-to-speech voices, either from Adobe Firefly or licensed via ElevenLabs. There's no Mad Libs prompting here, with Adobe instead allowing for fine-tune control over factors like speed, pitch, tone, and even pronunciation. Currently, over 20 languages are supported.

Taken together, the updates seem to me like an attempt to keep up with platforms like Instagram and TikTok, which have licensed music libraries and text-to-speech built in. Whether a purely AI-powered version can keep up remains to be seen, although putting it into the editor rather than the platform does give creators more choice about where to upload.

Updates inside Photoshop, Lightroom, and Premiere

Credit: Adobe

First, Photoshop is also getting its own AI assistant, which will be able to use prompts to edit for you. However, unlike Adobe Express, it's currently in a private beta, so it'll be some time before most users see it. It's also limited to the web version of the app for now.

Still, Firefly isn't getting left behind. Adobe says it's upgraded the model with the ability to generate in a native four-megapixel resolution, and to better render people. It's also integrating it into a new "Layered Image Editing" tool that can make contextual changes for you across layers, like futzing with shadows after you move an image.

Finally, Premiere Pro has its own beta feature, but one that's graciously public. Called "AI Object Mask," it'll automatically detect and track people and objects in your video's background, so you can more easily add effects like blurs or color grading. It could be useful if, say, you're shooting in a crowded area where you need to blur a lot of faces.

A little something for everyone

Overall, it was a fairly balanced Max, with a number of features for both pros and beginners. That said, I can't ignore the focus on AI and automatic generation. On one hand, I get that photoshop's a bit intimidating. On the other, the more Adobe handles your edits for you, the more it runs the risk of competing with existing easy-edit apps and platforms. I'm curious to see how the industry giant will compete as platforms like TikTok and Instagram continue to offer their own built-in editing tools.

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