Called Face Check, the new mandatory feature is the first step in a new initiative from Tinder's parent company Match Group, which says the goal is to help reduce "spam, scam attempts, or [bots] operating automated fake profiles." When signing up, users will need to complete a "liveness check," during which they'll take a video selfie from various angles. After that, the app will compare the selfie to profile pictures also uploaded during setup, and if it determines that they match, the user will get a "Photo Verified badge" and they'll be able to finish making their account. Tinder also says the system can determine if a picture has been used across multiple accounts to help prevent impersonation.
Face Check's debut also coincides with the rise of AI image generators, and while the company's announcement post doesn't explicitly call out AI, it's not hard to see how it could prove handy against bots using generated photos to pretend to be someone who doesn't even exist. Traditional catfishing methods, such as using stock photos, can be detected with diligent reverse image searching, but AI's ability to quickly create novel, believable, and specifically tailored results has made it harder than ever to know whether you're speaking to a genuine human online.
As someone who met my husband on Twitter (RIP), I'll leave it up to you whether that's worth it. Have you tried just getting real good at posting instead?
As for other apps, Match Group (which also owns OKCupid, Hinge, and Plenty of Fish, among others) says it will extend Face Check to additional platforms in 2026.
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