Creators interested in the program upload a picture and a voice recording of themselves with proof of their identity, then they can view any detected videos, and request their removal, either through YouTube’s privacy guidelines or a copyright request. There's also an option to archive the video, to prevent sneaky deletions.
The likeness identification program is part of YouTube’s broader effort to deal with the glut of AI-generated content on its site. Earlier this year, the company began requiring creators to label “realistic” AI videos and updated its monetization policies to cut the revenues earned from the kind of low-effort, inauthentic content that is often generated by AI.
The potential danger of large-scale identity verification
Seventy thousand people recently had their identities compromised after sharing age verification information with Discord.
About a million Coinbase accounts were recently hacked and identifying documents were stolen.
YouTube’s new system might fight deepfakes and make the platform less spammy, but it also adds to the growing library of personal data people are trusting tech companies to guard.
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