And the timing couldn’t be better. As holiday stress ramps up, Costco’s new sundae is the kind of low-effort joy we all need. It’s the perfect way to pause before diving back into grocery runs, cooking marathons or gift lists. Once you've grabbed your 5 dozen eggs, 36 rolls of paper towels and 40-pack of seltzer, set yourself up for a few minutes of caramel-drizzled calm before heading back out into real life.
But as we all know, viral doesn't always equal amazing. To find out for myself if this treat was worth the buzz, I took my family to Costco to give it a try. We started with a few slices of pizza, hot dogs and a chicken bake, then my son and I ran back to the counter to grab the Salted Caramel Brownie Sundae. I’ll walk you through exactly what’s in it, what I thought and whether it’s worth making a detour.Related: The 12 Best Things to Buy at the Costco Bakery, According to a Superfan?? SIGN UP to get delicious recipes, handy kitchen hacks & more in our daily Parade Eats newsletter. ??
What Is the Viral Costco Caramel Brownie Sundae?
At just $2.99 (Dairy Queen could never!), the sundae is only about 50 cents more than the food court's classic ice cream cup. I feel lucky to have found it in my closest Costco warehouse in Teterboro, NJ. From what I've seen, the sundae is available at many U.S. Costco locations, but it's not guaranteed everywhere.
Related: The Genius Costco Hot Dog Hack We Wish We’d Known About Sooner
The Costco employees were hyping up this new menu item.My Honest Thoughts About the New Costco Sundae
I have to admit, I wasn't expecting much from the caramel sauce. I’m not usually a huge caramel lover, but this Costco syrup surprised me. The salted caramel sauce had that perfect balance of charred sugar and salt, giving it depth instead of straight up sweetness. It played beautifully against the classic vanilla soft serve, which was as creamy and satisfying as ever. We went with the original version, just like it’s pictured on the menu, but I'm a major chocolate lover, so I might try chocolate or swirl over vanilla the next time we go.
My five-year-old son summed it up best: “Two thumbs up! I want to eat this every time I come to Costco!” Meanwhile, my 2½-year-old daughter chimed in between bites: “I like the small chocolate cookies!” (Translation: brownies. And yes, she wanted more immediately.)
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