It was a sobering reminder that a lot of the world relies on AWS for networking, computing, and data storage. Truth be told, I was surprised to learn just how owned we really are, especially after a number of my work apps experienced issues. In fact, over four million business with a physical address use AWS for cloud-computing needs. It is the largest cloud infrastructure servicer in the world, with a whopping 30% of the market share. That's why when a global outage like this occurs, it's impossible to ignore: So many companies and products are affected, from streaming platforms like Prime Video, to social media sites like Facebook, that almost everyone who goes online will experience the disruption.
It's not necessarily a bad thing for companies turn to an AWS for their computing needs. It's simply much more cost efficient to outsource the resources necessary for running programs, storing data, and hosting traffic, especially as businesses rapidly grow and change. Rather than spend the time and money constantly purchasing and upgrading on-site hardware, companies can pay for servers as they go. Companies like AWS will scale up or down as needed, without interruption to service—until, of course, there is an interruption to services.
AWS alternatives
There are many other companies offering the same services as AWS, but for our purposes, I'm going to list seven of the most popular, starting with AWS' main competitors:
Google Cloud: Google Cloud is the third largest player in this space, with companies like Lowe's, Wendy's, EA, Fox Sports, Bayer, and McLaren all using its services.
Oracle Cloud: Oracle Cloud includes customers like Quest Diagnostics, Baylor University, Smeg, Northwell Health, DHL, and MEO.
IBM Cloud: Deloitte, Pfizer, Harvard, Vodafone, and even the US Open purchase cloud products from IBM Cloud.
If there's a silver lining here, it's that there are more than just two or three companies powering sites and services around the globe, and we're not quite at the point where every company connected to the internet relies on AWS, Azure, and Google Cloud. That level of centralization would pose even larger risks than the ones we're currently living with.
Still, present circumstance are, still pretty risky. AWS has 30% of the market share, Azure has 20%, and Google Cloud has 12%. Taken together, these three companies make up 62% of all cloud infrastructure companies around the globe. Yes, it's good the other 38% is spread out amongst a collection of other players, but the risk of another AWS-like outage is high. Hopefully, following Monday's debacle, there is work currently being done to prevent such a thing from happening again, but that's being optimistic.
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