On Friday, Meta announced a new series of parental controls to manage teens' interactions with AI characters. On the surface, it seems like a good idea. In reality, however, it's too little, too late.
Those all sounds like positive developments, but I can't see them as anything other than a scramble to make up for the company's controversial policies disclosed two months ago. Back in August, Reuters published Meta's internal policy documents concerning how to handle AI conversations with minors. It was, frankly, disturbing. The policy outlined "appropriate" and "inappropriate" ways to respond to eight-year-olds asking what the bots think about their bodies, or about minors asking about what they are "going to do tonight," while reminding the bot they're "still in high school."
Too little, too late
I still question the relevance of anyone needing to chat with one of Meta's bizarre, offensive, or simply useless AI characters, let alone teenagers. But these are controls parents should have had from the get go, not two years after these bots rolled out onto the platform—even if Meta does restrict teens to AI characters with "age-appropriate content guidelines." What's worse, they only apply to AI characters, not Meta AI itself. Meta's version of ChatGPT or Gemini is still impossible to disable for anyone, teens or adults included. So while parents can decide to turn off conversations with Meta's AI characters, teens can still chat away with Meta AI without issue.
Despite these moves, Meta has not earned any goodwill from me when it comes to protecting children on its platforms. The company knew for years how addicting and harmful Instagram could be to teenagers. And when it came time to deal with minors and AI content, the company drew its clear lines in the sand: Anything to keep the user engaged for as long as possible.
Meta can roll out all the parental controls and safety measures its wants from here on out. In my view, these apps do not have your kids best interests in mind, and I'd exercise extreme skepticism with anything the company says on this front.
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