They say presidents don’t make policy — mobs of angry people marching and chanting do. And once upon a time, when America was a fully-functioning democracy, that might have been true. I no longer believe it is.
Not only is this brand of protest a total waste of time now, it might actually be the exact impetus the Trump administration seeks so that it can label “blue” cities as war zones, then deploy troops, just as it has done in Los Angeles, Chicago, Portland and perhaps some day soon, a city near you.
The next nationwide No Kings rally is scheduled for tomorrow. I have already gotten the text messages imploring me to show up. I have even received a few requests to pitch in for pizza. Some of my closest friends and dearest colleagues will be attending. One friend said, “I don’t usually do things like this, but I can’t stay silent.” Another told me, “I gotta be there.”
Although I have the greatest respect for any citizen willing to work against Trump, I have decided not to take part in No Kings. I am a pragmatist, and standing by some busy road waving signs is not the most-pragmatic approach at this point.
In my opinion, mass protest isn’t going to change anyone’s mind. Rather, it is going to annoy people trying to go about their weekend routines. Right or wrong, that’s the truth. Social media gives that annoyance a platform, and before long, the protestors are deemed the problem, adding fuel to Trump’s fire.
When ABC caved to the Trump administration, and suspended Jimmy Kimmel in September, people started pulling the plug on their Hulu and Disney+ subscriptions. Disney (the parent company of ABC) is like any other corporation. It cares about the almighty dollar and nothing else.
You might remember, on the heels of the Jan. 6 riot at the U.S. Capitol Building, that a slew of U.S. firms (Walmart, Home Depot, AT&T, just to name a few) announced they would no longer support Trump or fund his allies for moral reasons. Then they resumed their support and their funding. There is no profit in morality.
On Sept. 22, Howard Stern told his radio audience, “It might sound stupid, but the thing I did this morning, I’m canceling my Disney+. I’m trying to say with the pocketbook that I do not support what they’re doing with Jimmy.”
Less than 24 hours later, Kimmel was back on the air.
Going forward, when Trump pressures media outlets to compromise their journalistic principles, and they acquiesce, I encourage every honorable American to turn such outlets off. If colleges and universities bow down to the White House, I say discontinue charitable gifts earmarked for those institutions.
Stop eating at Cracker Barrel. Stop shopping at Target and Walmart. Call out Home Depot’s hypocrisy. Cancel Amazon Prime. Sign out of Meta. Pull your money from JPMorgan Chase and Goldman Sachs. Ditch AT&T.
Would this kind of boycott be easy? Of course not. But what choice do we have? The America that generations of men and women have fought for, died for, is hanging by a thread.
Resisting with our money has to be the battle plan — the blueprint for victory. We are going to have to be okay with inconvenience. We’re going to have to function without Instagram and “House of David” if we believe what’s happening here is wrong.
Now the good news: We will only have to sacrifice for a short time. As soon as corporate America feels its bottom line threatened, millionaires and billionaires will pressure the Republican-led Congress to put Trump in check at last. And when that happens, we will resume our relationships with retailers and media outlets and tech firms.
If you believe Trump is a dictator, or a wannabe dictator, you must be ready and willing to cut off his resources, for any dictator is powerless without them. And Trump only has one reliable resource: money. From that single entity, all of his power, all his influence, all that North Korea-esque obedience is derived.
Money talks, protestors walk.
Brian Huba is an essayist and a 12th-grade English teacher in Upstate New York.
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