In Selangor, the humble cup of coffee is emerging as a key part of lifestyle tourism, drawing both locals and travellers eager to experience the state’s thriving cafe scene.
Organised by Tourism Selangor, the event brought together over 70 coffee vendors from independent roasters and homegrown cafes to international brands from Vietnam and Indonesia.
Tourism Selangor CEO Chua Yee Ling said coffee plays a growing role in the state’s lifestyle tourism strategy.
Among younger travellers, food and beverage experiences often top the list when visiting new places.
At Selcoff, visitors were treated to barista demonstrations, interactive workshops and tasting sessions that highlighted both traditional brewing and modern innovation.
Coffee has become an anchor for community. Whether it is a latte savoured at a minimalist cafe or a strong brew shared after a long road trip, each cup tells a story of place and people.
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