It's 2025, so every piece of tech needs to have some kind of AI integration—even Roku, apparently. On Wednesday, Roku announced a number of new features and changes coming to its many streaming devices, but headlines zeroed in on one announcement in particular: the company's new AI assistant. The assistant, which will be a part of the existing Roku Voice feature, lets you ask the streaming device questions about shows and movies, including the characters and actors that are in them. You could ask the assistant whether a particular movie is appropriate for kids, or recommendations for other movies that feature the actor starring in the one you're watching.
Maybe Roku's assistant will turn out to be a useful tool, but even as someone without a Roku device, it's not something I'd be interested in. If I want to know whether a piece of content is appropriate for kids, I wouldn't trust an AI summary to tell me—especially given the frequency for AI models to just make things up. Personally, I'd watch the content myself first—or, at the very least, do my own research. The internet is right there, after all. It's about as fast to look up an actor's IMDB page to see other movies they've starred in, complete with user reviews, synopsis, and—wouldn't you know—even parental recommendations, as it is to ask an AI assistant the same questions.
Roku has other interesting updates
There are other changes coming as well. When you watch trailers on a Roku device, you'll see a new "What to watch" option, which can take you to different apps and services that host the show or movie. The search bar is also coming to What to Watch and Live TV Zone, while Live TV Channel Guide will get the search bar sometime in the near future. Even the mobile app is getting a refresh. Now, when you swipe up, you'll see options for Find My Remote, closed captions, the sleep timer, and trivia. In addition, you'll be able to rate content with either like or dislike options.
Finally, Roku is adding support for live sport scores that pop up on title cards for each game. You can also set reminders to alert you when certain sports matches are starting.
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