While pageants do adhere to conventional beauty standards, they also provide a platform for women to champion themselves and important causes. Mrs Earth Water International runner-up 2025 Jurisha Dheepasharni’s journey illustrates this.
“Beauty pageants today are no longer just about appearances. They are powerful communication vehicles. They bring together women from diverse backgrounds, united by a cause.
Fresh from representing Malaysia, she opens up more about her plans to further advocate for eco-conscious lifestyle choices among young Malaysians.
As a certified hypnotherapist, I have always believed that a healthy mind leads to healthier choices for us and the planet.
With this foundation and my ongoing involvement in sustainability initiatives and community service, joining Mrs Earth felt like a natural extension of my purpose.
How do you plan to utilise your newfound platform to promote environmental issues?
I also aim to inspire others, especially youth and working professionals, to integrate conscious living into their daily routines because small actions create big impacts.
Every action counts, as sustainability is not about perfection but consistency. You do not need to be an activist to care.
Is there a specific age group you are targeting?
Speaking of which, what are your views on ‘fast fashion’ and the impact it has on the environment?
It encourages a disposable culture. I advocate for mindful fashion choices: reusing, upcycling and supporting ethical brands.
Do you think pageants are partly responsible for the environmental impact of the fashion industry?
As contestants and titleholders, we have the power to influence this shift by promoting sustainable fashion. It is a shared responsibility and we must lead by example.
I hope to ignite a ripple effect where individuals feel empowered to take eco-conscious actions daily, where corporations embed sustainability into their core and where young people see environmentalism as part of their identity.
Any environmentally friendly advice for Malaysians?
Remember to repair, reuse and recycle before replacing too. Do not be afraid to start small because even one action that is done consistently makes a difference.
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