When Shark Tank viewers meet James Barry, they’ll see a chef on a mission. His product, Pluck, is a nutrient-packed superfood seasoning that aims to make healthy eating as easy as shaking salt and pepper. But what inspired it wasn’t a business plan — it was a family emergency.
When she recovered, Barry vowed to create a simple way for families to get essential vitamins and minerals without overhauling their diets. “That experience left me determined to make a functional food product that anyone could eat and benefit from,” he says.
From Celebrity Chef to Superfood Creator
Before founding Pluck, Barry spent more than two decades as a professional chef, cooking for stars like Tom Cruise, George Clooney, and Barbra Streisand. His focus has always been comfort food made healthier.
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“It’s the perfect gateway to organ meats because it doesn’t taste like organ meat,” Barry says. “What you taste is the savory deliciousness of umami.”
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A Return to Ancestral Nutrition
Pluck, he says, is “nutrition in a pinch” — a simple, modern way to reclaim ancient food wisdom. “You don’t have to give up your favorite meals,” he adds. “Just sprinkle on Pluck, and you’ve instantly made your food more nutrient-dense.”
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