“This time of the year is really like, ‘When can I sleep? When can I eat?’” she told W Magazinein 2018. She preps year round but starts working as Elvira in August. That means traveling, meeting fans, visiting haunted venues, and appearing in movies and TV shows as her glamorous, bawdy alter-ego.
“I do not change any of it up. Ever. I’m always exactly the same,” she said. “I try to keep it as consistent as possible, otherwise I’m not the same character. It’d be like Superman changing his hairstyle or going all Rasta or something.”
For her decades of work as Elvira, Peterson has made herself into a millionaire. Here’s a closer look at her career and net worth.
Cassandra Peterson as Elvira in a publicity photo from October 1983 in Los AngelesAaron Rapoport/Corbis/Getty Images
How did Cassandra Peterson (aka Elvira) get her start?
“I was 17 when I started as a showgirl in Las Vegas,” she told Entertainment Weekly in a 2016 interview. “I’ve been told I was the youngest showgirl in Las Vegas history, and I imagine that’s probably true. My parents had to sign a document with a lawyer, saying it was OK for me to work in the show.”
"At the time, I thought I had reached the pinnacle of show business, becoming a Las Vegas showgirl. Elvis convinced me that this was no town for a young girl to be in, by herself, and that it would not lead to bigger and better things, that if I really wanted to make it in show business that I needed to get the hell out of Vegas,” she said.
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How did Cassandra Peterson become Elvira?
It wasn’t until 1981 that Peterson got her big break.
At the time around 30 years old, she was part of L.A. comedy troupe The Groundlings (known for launching the careers of Phil Hartman, Will Ferrell, Maya Rudolph, Lisa Kudrow, Jennifer Coolidge, and many others). In the group, she played a ditzy, valley-girl type character that caught the eye of some producers. They wanted to hire a host for Movie Macabre, a local late-night horror show, but asked Peterson to put a spooky twist on her valley girl character.
Elvira's look was based partially on the style of Ronnie Spector and The Ronettes.R. H. Vincent/Redferns/Getty Images
Peterson was hired on to the show and her brazen, campy performance as Elvira made it a success.
What is Cassandra Peterson’s/Elvira’s net worth?
Cassandra Peterson’s net worth in 2025 is estimated at $3 million, according to Celebrity Net Worth. Her fortune has been built upon decades of performances as the vampire-like character Elvira—and she owns all rights to the "Mistress of the Dark."
Cassandra Peterson attends a movie premiere in Los Angeles, California, March 2024Axelle/Bauer-Griffin/FilmMagic
As the demand for Elvira appearances and cameos went up, Peterson was able to negotiate the rights to the character from the station. She then created her own line of Elvira merchandise.
She continued, “We still own the character―100%. It’s a fantastic advantage. Usually, any actor who plays a popular character on something like Star Trek or whatever show, they don’t have any control over their licensing and merchandising. They may get a small percentage, but in general, it’s just pennies on each item. I get it all. Whenever you see something that features Elvira, I’m making the money off of it. That’s why when people say to me, ‘Don’t you feel typecast? Don’t you want to stop playing Elvira?’ I say, ‘Hell to the no! Are you out of your mind?’”
How much money does Elvira make each year?
Each year Cassandra Peterson makes over a $1 million as Elvira. Between public appearances, merchandise and cameos in TV shows and commercials, Peterson is able to earn a pretty penny, especially in the lead-up to Halloween.
What has Cassandra Peterson been in as Elvira?
The Fall Guy (1984-1985)Saturday Night Live (1987)Elvira, Mistress of the Dark (1988)The Super Mario Bros. Super Show! (1989)Heavy Metal Heaven (1989-1990)Elvira’s Thriller Theater (1989-1990)The Horror Hall of Fame II (1991)The Elvira Show (1993)Attack of the Killer B-Movies (1995)Nash Bridges (1997)Elvira’s Haunted Hills (2001)Hollywood’s Creepiest Creatures (2004)Last Man Standing (2011)Face Off (2013)13 Nights of Elvira (2014)The Goldbergs (2021)Netflix and Chills with Dr. Elvira (2021)
Related: Parade Exclusive: Elvira, Mistress of the Dark Shares Her Halloween Favorites
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