Some small wineries are concerned about the fallout.
This is the analogy Spaletta used during the public hearing. Her concern is that the proposed district and its assessment will drive customers away.
The idea is to add a 1.5% assessment on all final sales on all products in tasting rooms. The money would go towards marketing to get more people to come into the city and enjoy local wine.
"We're just a small boutique winery," she explained. "We rely on our local business to come into our wineries — 85-90% is our local business. It's just our personal decision that we really don't want to have our consumers paying for the marketing of the region."
For those who don't have the capacity to distribute wine nationwide, their tasting rooms are the main source of income.
She said if a tax can be added for winery marketing, she worries it can be added to any business.
CBS Sacramento took some of her concerns to the Winegrape Commission.
While there is division on whether or not this will help the local wine industry, they do share one goal in common: working together makes this wine city stronger.
"All voices are welcome at the table, and I think those that will benefit the most from that are those that get engaged," Spencer continued. "I think if we're all pulling in the same direction and putting some resources towards that, Lodi has a bright future in front of it."
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