Set in the sun-soaked California desert, the campaign captures MGK’s love for American nostalgia and 90s-inspired vibes. The fragrance combines warm, earthy spices with sweet, decadent notes, creating a layered scent that's daring but approachable.
What Makes Lost Americana Stand Out
Lost Americana opens with a hit of incense, almond and pink pepper, which gives way to a heart of nutmeg, myrrh and cinnamon. The base notes feature vetiver, patchouli, suede, vanilla and a touch of dark chocolate, creating a scent that is both seductive and comforting. Unlike many traditional fragrances, Lost Americana is designed to feel approachable, bold and suitable for everyone.
This fragrance is part of Dossier’s Originals line, featuring premium-quality scents using clean ingredients. The collaboration brings MGK’s distinctive style to the brand’s mission of making luxury fragrance accessible, with a price point of $49 per 14oz bottle. It’s available now exclusively on Dossier.co and at Dossier’s NoLita Flagship in New York.
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MGK’s Bold New Chapter
Fans may also remember MGK’s high-profile marriage to actress Megan Fox, which ended in 2024. The breakup, along with his ever-evolving career, only adds to the sense of reinvention and personal expression that defines both the album and Lost Americana.
Related: Target Just Stocked a Perfume Brand Known for Affordable Luxury-Inspired Scents
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