Amazon's October Prime Day is nearly here. Between Oct. 7 and 8, you’ll find promotions on products from companies both big and small, all vying for your clicks and the contents of your bank account. Many of these offers will claim to be great deals, with the implication that not buying the item during Prime Day will mean you miss out on massive savings.
One of the best things you can do to tell if a Prime Day deal is legit is to employ the use of a price tracker. These sites and tools keep tabs on the prices for any given product across the many different stores and vendors where it is sold, in order to give you the best possible price, as well as show you whether that current “deal” really is that much lower than the original price or other deals that are out there.
You can use a browser extension like Keepa to watch a product's price history. But other trackers, like Capital One Shopping, can help you find prices and price histories for items across multiple stores. Their browser extensions are especially useful: If there’s another store selling the same product you’re looking at on Amazon for less, you’ll get a pop-up letting you know, with a direct link to that store’s product page.
Amazon’s own products will have the best deals
It’s Amazon Prime Day, after all. The company is here to sell as much inventory as it can, but it’s happiest if you’re buying Amazon products from Amazon. As such, the best tech deals are likely going to be with Amazon’s own line of gadgets.
I’m a big believer in old tech: I think we should be holding onto our devices for longer than many of us do. However, I don’t think companies should sell you old tech as if it were new, especially when new tech is right around the corner.
And that can be fine! Last-generation laptops, tablets, smartwatches, and phones are often great choices: Tech is advancing so rapidly that it can be frugal and practical to buy older tech that still works well. That said, Amazon telling you to buy something that won’t be able to update to the latest software later this year isn’t right. If you’re looking to buy a piece of tech on Prime Day, research is your friend. It’s more than okay to buy something that came out last year or the year before; what matters more is making sure the product will still work as it should in 2025, and if it’ll last as long as you’d reasonably expect it to.
Not everything that's “cheap” is good
On a similar note, be wary of cheap tech that simply isn’t very good. It might be affordable, but if it doesn’t work well, it’s not worth the cost.
On the other hand, you might have heard of the brand, but the product itself just isn’t very good. It might seem like a steal to get a giant 65-inch 4K TV for less than $300, but if the picture quality is really poor, was that really worth it? (No.)
Read the reviews (not on Amazon, if you can help it)
When it comes to tech, the best approach is to listen to the reviewers with technical experience, who put these products through their paces before issuing an opinion. An outlet like our sister site PCMag will help you figure out pretty quickly whether that TV is really worth the hype, and they show their work so you can understand how they came to their conclusions.
At the end of the day, it’s all about taking your time and doing your research—the opposite of Amazon’s “BUY IT NOW” strategy. Fight the urge to buy something on impulse, and make sure your money is going toward the best possible product for your needs.
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