According to WWD, Squishmallows Fragrances will officially debut at Ulta Beauty locations across the country next month, bringing scents inspired by some of its most popular characters.
According to the article, the first trio of scents includes “Pink Possibilities,” a fruity-floral inspired by Patty the Cow, “Moonlit Mist,” a moody floral tied to Zumirez the Bat, and “Whisked Away,” a vanilla-forward gourmand linked to Cam the Cat. Each comes in a bottle and will retail for $58, with minis and gift sets also available.
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Fans were quick to comment on the upcoming release on Instagram.
“I love the fauncy bottles,” one person said, while another agreed, “I want them just for the bottles lol.”
“1 oz for $38 seems really expensive, like is this Gucci??!!” another declared.
Fans will be able to purchase one of these scents online and in-store at Ulta starting October 5.
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