His big eve-of-conference announcement, reviving a Tony Blair-era policy to introduce a digital ID, simply confirmed what some MPs had already suspected. This floundering administration has no driving narrative, with Starmer listening to whichever advisor last had his ear.
Last week Starmer’s head of communications, Steph Driver, a loyalist who had served him in opposition, quit. She is a rare combination, as both her staff and journalists like her, but she was demoted after New Labour comms veteran Tim Allan was appointed in early September.
Some thought Starmer should have fought harder to hold on to Ovenden, who quit over the leak of a cache of eight-year-old internal Labour Party messages.
Casey, who is lead Non-Executive Director for the Cabinet Office, has made herself indispensable to Starmer and is now one of his most valued advisors.
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Allan came into Government pointing out that the simplicity of New Labour’s simple messaging had been from which all its comms flowed. Those slogans included, “Forward not back” and “New Labour, New Britain.”
Others are more complimentary about Allan. One Government special advisor described him as “calm.” The spad also quipped: “He made so much f*****g money at Portland he must know what he’s doing.”
On Friday, the Electoral Commission ruled McSweeney’s former employer Labour Together – the think tank which saw off Jeremy Corbyn as Labour leader and propelled Starmer into office – had no fresh case to answer over unregistered donations.
MPs are looking to newly appointed Minister for No 10, Darren Jones, as an alternative pathway to voice their dissatisfaction to Starmer.
In early September, days after Jones entered No 10, Deputy Chief of Staff Vidhya Alakeson told a meeting of special advisors that Starmer’s senior team was still working out how freshly reorganised structures might work.
Three weeks on, Jones himself appears to have a clearer idea of what the job entails.
Insiders deny any rift between the pair, pointing out McSweeney and Jones enjoyed breakfast together in Liverpool on Sunday morning.
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One Downing Street insider said the decision to appoint Jones is symptomatic of Starmer’s technocratic tendency. “He’s bright and studious, and has done that job at the Treasury well, but he’s not massively political, and that’s what is lacking in No 10.”
On Sunday, Starmer was doing his best to show he’s simultaneously listening to criticism and not going anywhere.
Some Labour MPs think Greater Manchester Mayor Andy Burnham’s ill-advised tilt for the leadership last week has done Starmer nothing but a favour, concentrating minds there is currently no standout alternative to the prime minister.
He needs to make political arguments for ID cards, against Reform UK, why there should be a further push for welfare reform and to stop blaming the Tories for Labour’s economic woes. He needs to own his premiership or face being defined by those around him.
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