It's been a tumultuous year and a half for TikTok in the U.S. In April of 2024, President Biden signed a law forcing the app's parent company, ByteDance, to sell its majority stake to an American company, or face a ban in the U.S. ByteDance never did, and so, in January, the app went dark.
It seems, however, this wild ride is coming to a close. On Thursday, Trump signed an executive order that sets the stage for a U.S.-majority stake in TikTok. Nothing is set in stone, but American companies like Oracle, as well as individuals like Larry Ellison (Oracle co-founder) and Rupert Murdoch could be among the newest owners of the app. Curiously, a non-American company, the Abu Dhabi-based MGX investment fund, would also be involved. This joint venture would control a majority of the new American TikTok, while ByteDance would control less than 20%.
How would TikTok change in the US?
First things first: the app itself. It's highly possible you'll need to download a new app entirely in order to keep using TikTok. This has been a focus of speculation for a couple months now, but as the Washington Post reports, TikTok engineers have been working on a U.S.-version of the app. The new app will likely appear identical to the TikTok experience you already know, and, in fact, might be accessible via a link within the current app. The Post makes the point that the harder it is for users to access the new TikTok app, the higher the chance they leave the platform entirely for alternatives like Instagram and YouTube, so TikTok engineers will no doubt be working on ways to make the transition as seamless as possible.
But that's not the end of the story. According to Trump's executive order, the algorithm will be "retrained and monitored" by "trusted security partners" of the U.S. That does not necessarily inspire confidence in a neutral algorithm for Americans, especially as Trump says he would make it "100% MAGA" if he could.
We'll need to see how both ByteDance and the Chinese government address the executive order and potential divestiture going forward, as things could change. As of now, however, it seems both nothing will change, and everything will change. You'll still be able to endlessly scroll through your feed as you do now, but you may need to use a new, yet identical version of the app to do so. You may see the same content you do now, or you might start to see some new content, suspiciously aligned with the values of the current administration. And your data will still be controlled by a faceless third-party, only now it'll be by your own country, rather than a foreign nation.
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