Known as NARA, CAMELLIA and MZH, these brands were founded by YM Tengku Khairul Adena, YM Raja Haniza Raja Datuk Hanippudin and Sophia, respectively.
“With my personal passion for the fashion and beauty industry, I founded NARA, my first beauty brand,” said YM Tengku Adena.
The night ensued with an exclusive showcase of faith aesthetics and fashion which celebrated “A New Era of Modest Elegance” and marked Malaysia as the proud home base for these brands set to shine on the world stage.
“I am honoured to bring my business experience into cultivating such meaningful brands, made even more special by the trust and support of Their Highnesses,” he said.
CAMELLIA founder YM Raja Haniza said the brand was born from her lifelong fascination with beauty which started from her teenage years.
MZH Commerce founder and executive director Sophia shared she was immersed in Islamic culture from a young age and carried a dream to bring together aesthetics, fashion and cultural innovation.
“My vision is to infuse faith and beauty into every detail so that Muslims everywhere can enjoy the finest quality, the most beautiful designs and the highest level of lifestyle experiences,” she added.
This global debut marks only the beginning of the journey as MZH Commerce continues its mission to redefine modest living with innovation, authenticity and elegance.
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