The Shark Tank Season 17 premiere kicked off with a familiar face: Saturday Night Live star Pete Davidson. Davidson was there as a celebrity investor backing sock brand DoubleSoul, founded by Ben Rosenbaum and run by Rosenbaum’s wife Allison Strumeyer, the company’s CEO.
“I get sent a lot of crap, and I usually give it to my cousins,” he joked. “I got sent DoubleSoul [socks] a couple of years ago, and I had to meet the team, and I wanted to be involved immediately.”
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Environmentally conscious shoppers will appreciate that DoubleSoul socks are made from GRS-certified recycled cotton and polyester, plus GOTS-certified organic cotton. They’re dyed with OEKO-TEX earth-safe pigments and shipped in recycled packaging.
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The Sharks make their offers
In a classic Shark Tank moment, Rosenbaum phoned his wife, the CEO, to help decide. Ultimately, the couple opted for Scott’s deal, thanks to the opportunity to place DoubleSoul socks in her retail spaces.
Shark Tank airs Wednesdays at 10 p.m. ET/PT on ABC and streaming the next day on Hulu.
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