Guest segmentation in 2025: Moving beyond broad-brush marketing with AI ...Middle East

Anna is planning a business trip to Tokyo. Eager to get the best recs for the city, she whips out her smartphone and finds a hotel touting everything she wants. She books her stay within minutes. Her dream stay wishlist was made possible by AI — and behind that magic is guest segmentation. Large Language Models (LLMs) and other AI tools can now segment data (like intent, behaviors, or loyalty preferences) and instantly spin up personalized recommendations that feel one-to-one, not one-to-many.

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