“If you do it right, a few years after a surprising invention, the new thing has become normal,” Jeff Bezos told Amazon employees this week in a memo announcing the end of his reign as CEO at the company where he has spent nearly three decades disrupting shopping habits. “People yawn,” he added. “That yawn is the greatest compliment an inventor can receive.”If only Bezos had tried to induce yawns not just as an inventor but also as an employer. He might have, for example, made Amazon the kind of place that helps employees in entry-level jobs work their way into a solid middle-class life, with strong wages and fair benefits. Talk about boring.He wouldn’t have received nearly as much attention
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