“I’m seeing all the beauty in the broken glass,“ fans sang at the climax of the animated film, which follows a K-pop girl group descended from demon slayers.
Light sticks swayed in the air and the sold-out crowd erupted in cheers during a special screening of the film, co-written and directed by Korean-Canadian Maggie Kang, at the Busan International Film Festival (BIFF).
Jung Ha-sun, 41, said he battled “fierce competition” for tickets so his nine-year-old daughter, Soo-hyun, could see the film on the big screen after countless home viewings.
The film has won over audiences in South Korea by weaving elements of traditional Korean demon lore with a thumping K-pop soundtrack and fan culture.
Real-life K-pop stars have posted covers of the soundtrack on YouTube, ramyeon stocks have surged, and a major theme park is preparing an immersive zone dedicated to the film.
“The theatre sound makes all the difference — hearing these amazing songs on the big screen was pure joy.”
Fans line up
Visitor numbers in July surged more than 70 percent from a year earlier, with fans lining up before opening hours to buy merchandise modelled after the film’s folklore-inspired animal characters.
Kang said it was important to portray Korean culture as faithfully as possible, noting that the project involved extensive research.
The film blends K-pop tropes with Pixar, anime and Western teen TV, creating “not K-pop so much as K-pop globalised”, Brian Hu, a film professor at San Diego State University, told AFP.
Singalongs added a concert-like thrill and a sense of community for fans, he said, “even if it doesn’t immediately mean that these audiences will be flocking to watch more regular films”. - AFP
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