The homey chain restaurant now plans to close 14 of its Maple Street Biscuit Company locations in the 2026 fiscal year, Nation's Restaurant News reports.
"Our top capital allocation priority is investing in the core Cracker Barrel business," chief financial officer Craig Pommells said in May 2024, via NRN. "Therefore, we have decided to slow down Maple Street's unit growth in the short term while we work on improving that business model and as part of our focus on investing in the Cracker Barrel business. As a result of our decision to slow down Maple Street's growth, we recorded a goodwill impairment of $4.7 million."
Fans of Cracker Barrel began turning heads earlier this year once the chain updated its logo, sparking customer outrage at the new look. In effect, Cracker Barrel released a statement earlier this month that it would also halt store renovations tied to the new design. Out of 660 restaurants nationwide, only four had undergone the changes before the decision was made to stop the rollout.
According to the company, the goal moving forward will be to invest in existing restaurants to ensure they remain in good shape and meet quality standards, without further altering the brand’s identity.
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