The toy giant is teaming up with Go! Retail Group to open 10 new flagship stores and 20 seasonal locations in the U.S. by the end of 2025. This expansion is part of a broader effort to bring joy back to shopping experiences for families, just in time for the holidays.
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Where Are the New Toys “R” Us Stores Opening?
Confirmed Locations:
Aurora, IL – Chicago Premium Outlets (Opening September 20)Camarillo, CA – Camarillo Premium Outlets (October)Hanover, MD – Arundel Mills (October)Emeryville, CA – Bay StreetLong Beach, CAWest Des Moines, IA – Jordan CreekOmaha, NE – Westroads MallThornton, CO – Denver Premium Outlets
Toys “R” Us will also open seasonal pop-up locations across the country — perfect for holiday toy shopping.
In July 2024, Toys “R” Us expanded to serve military families through a partnership with the Navy Exchange Service Command (NEXCOM). Two NEXCOM shop-in-shops opened earlier this year, and six more are in the works.
ARLINGTON HEIGHTS, IL - JANUARY 10: Shoppers push their carts toward a Toys R Us store entrance January 10, 2006 in Arlington Heights, Illinois. Vornado Realty Trust, which bought the company last year, announced on Monday, January 9, 2006 that Toys R Us is closing 87 stores including this location, twelve of them will reopen as Babies R Us locations.Tim Boyle/Getty Images
Meanwhile, in existing markets like the U.K., South Korea, Mexico and South Africa, Toys “R” Us is introducing new concept stores and immersive retail experiences through its global partner, LOTTE.
The Rise, Fall, and Rebirth of Toys “R” Us
Toys “R” Us was founded in 1948 and quickly became a retail icon, known for its sprawling warehouse-style stores and vibrant aisles stacked floor to ceiling with toys.
However, by 2017, mounting debt, over $5 billion, forced the company to file for Chapter 11 bankruptcy. It operated under ownership of Bain Capital Partners, Kohlberg Kravis Roberts & Co., and Vornado Realty Trust at the time. Despite efforts to restructure, Toys “R” Us was forced to liquidate its U.S. stores in 2018.
Today, the brand generates over $2 billion in global annual retail sales, proving it still holds a special place in shoppers’ hearts.
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