Candy is a massive food group, covering everything from chocolate bars to gummy treats. But there’s one type of candy in particular that’s getting a lot of buzz right now: Swedish candy.
“Swedish candy is just so good,” says foodie Anidas Lajaunie in one TikTok post. Former Real Housewives star Bethenny Frankel did a video tutorial about which Swedish candies to buy and some fans talk about waiting for months to get their hands on particular Swedish candies, noting that it was worth it.
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@bethennyfrankel♬ original sound - Bethenny Frankel
Swedish candy has a few things going for it. “It’s really the mix of quality, tradition and variety,” Daniel Johansson of Swedish Candy Land, a Swedish candy shop, tells Parade.
Swedish candy also introduces Americans to unique flavor profiles. “It’s not just about being sweet, but about balance and fun combinations,” Johansson adds.
Swedish Candy vs. American Candy
There are a few key differences between Swedish and American candy, and Johansson says it largely comes down to the ingredients and the taste.
Swedish candy also tends to be less sweet than American candy. “We like sharper fruit flavors, sour candies and even salty licorice, which you rarely see in the U.S.,” Johansson shares.
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What Is Lösgodis (Pick and Mix)?
“For many Swedes, especially kids, it’s a Saturday ritual and a big part of growing up,” Johannson adds.
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Sweden's Salty Licorice Obsession
Johansson compares the strong flavor of salty licorice to enjoying dark chocolate or espresso, noting that it’s an acquired taste. “Once people get used to it, they often can’t stop,” he says.
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Popular Swedish Candy Brands
BUBS: The brand is most famous for its tangy sour “skulls.”
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Cloetta: Cloetta is the creator of Ahlgrens bilar, which are very popular car-shaped marshmallows.A post shared by Ahlgrens bilar (@ahlgrens_bilar)
Malaco: This company, which is owned by Cloetta, makes classic Swedish candies like Gott & Blandat. The company's wide variety of bagged Swedish candies is sold in Sweden, Norway, Denmark, Finland and the US, plus other places. Some of Malaco's most popular candies include Fizzypop, Vatten-meloner and Fruxo. @sosweetla♬ original sound - SoSweet.la
The world of Swedish candy is vast, so it can be hard to know what to start with. Luckily, Johansson has some thoughts. “A great starting point is Ahlgrens bilar or something from BUBS, since both are iconic,” he suggests.
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Where To Buy Swedish Candy in the U.S.
BonBonSukker Baby SockerbitSweetish CandySwedish Candy StoreLil Sweet Treat
At any of the American-based candy stores listed above, the prices of Swedish candy will vary. If you want to get a general sense of the cost, the candy at BonBon is $20 per pound, or $4.50 for 4 ounces.
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