The event was graced by beloved K-drama actor Hwang In Youp (True Beauty), who captivated an enthusiastic crowd.
The crowd’s incredible energy was a response to Hwang’s popularity and the buzz surrounding Brice’s bold new flavour.
Flavour that resonates with Malaysian identity
As durian holds a unique and significant identity in Malaysia, this new snack resonates deeply with local tastes and preferences.
This latest addition, like its predecessors, is made from a healthy blend of brown, red and black rice – and it is baked, not fried.
The Musang King Durian flavour joins the ranks of Brice’s other offerings, including Spicy Cheese, Seaweed, Truffle and Himalayan Salt, all of which have garnered significant attention from Malaysian consumers.
“The response to our Musang King Durian flavour has been phenomenal, truly reflecting Malaysia’s love for this unique fruit. And with Hwang’s presence, the event became an unforgettable experience for everyone involved.”
Brice products are available at major supermarkets such as Jaya Grocer, Mydin, Lotus’s, Aeon and more.
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