Halloween isn’t just for kids. Every year, adults are finding new ways to bring humor, nostalgia and a little extra flair to costume parties, family trick-or-treating or themed events. Some costumes are clever, others are outrageous, but every once in a while a simple idea comes along that has everyone laughing and reaching for their wallets. Target’s latest find has become one of those must-have items, and fans say it’s impossible to resist.
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Rubies, the brand behind the costume, has a long history of creating high-quality dress-up items. Since 1951, the company has grown from a small candy store into a global leader in costumes, accessories, and festive products. They are known for crafting fun, memorable pieces while keeping trends and pop culture at the forefront, which is part of what makes this costume so timely and relevant.
Rubies Adult Diet Coke Halloween Costume, $20 at Target
Diet Coke Is Trendy
Part of the appeal is nostalgia combined with pop culture relevance. The costume nods to an iconic beverage that has seen a resurgence thanks to social media trends, fashion references and its role as a lifestyle symbol for productivity and fun. Fans love that it’s instantly recognizable, yet playful enough to stand out in a crowd.
At just $20, it’s also accessible for most budgets, proving that you don’t need to spend a fortune to make a memorable statement. For adults looking to inject humor and nostalgia into their Halloween celebrations, Target’s latest costume is the perfect pick. Don’t be surprised if you find yourself racing to grab one before they sell out—this funny, fizzy look is already winning hearts and cracking smiles.
Related: Target’s ‘Modern’ $5 Stoneware Mug Is Back and Fall Lovers Are Stocking Up
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