After getting you addicted to checking your like count on your phone, Mark Zuckerberg really wants you to look up at the world…because the computer will be on your face instead. Yesterday, Zuck introduced Meta’s newest AI-enabled smart glasses at Meta’s annual Connect conference.
The biggest innovation included in what Zuckerberg called Meta’s Fall 2025 lineup was its new Ray-Ban Display glasses:
These glasses feature a display on the right side that can show texts, alerts, apps, photos, and even live translations. They’re controlled by a Neural Band worn on the wrist to detect hand motions (which mostly worked during Zuckerberg’s live demo—except when he tried to pick up a video call). The Meta CEO said they’ll be available for sale on Sept. 30 for $799.He also introduced the Ray-Ban Meta Gen 2 glasses, as well as a new model of smart Oakley glasses aimed at sports enthusiasts.
Zoom out: This isn’t just Zuck’s chance to influence fashion, it’s also an opportunity for Meta to show what the AI it is investing heavily in can do in the real world. The smart glasses category, once widely mocked, now appears to be growing fast. Meta reports having already sold millions of its current Ray-Ban models.—AR
This report was originally published by Morning Brew.
This story was originally featured on Fortune.com
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