Greenfield stated in an open letter that Unilever had silenced the ice cream brand’s social activism efforts in recent years.
He emphasised the importance of standing up for values like justice, equity, and shared humanity.
The company stated it had attempted to engage both co-founders in constructive conversations about strengthening Ben & Jerry’s values-based position.
This board maintained authority over the brand’s social mission though not over operational decisions.
The brand subsequently sued Unilever over alleged efforts to silence its social activism positions.
Greenfield’s departure coincides with the founders’ calls for a spin-off ahead of Magnum Ice Cream’s planned November listing.
Cohen demanded Unilever free Ben & Jerry’s to protect its social values, which Magnum’s CEO rejected.
He reflected that Ben & Jerry’s was always about more than ice cream, serving as a platform for spreading love and fighting for a better world. – Reuters
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