Christina Aguilera just became Grindr’s newest sound. Starting September 15 through September 22, the LGBTQ+ app is swapping its trademark "ping" notification for the first notes of Aguilera’s 1999 No. 1, “Come On Over Baby (All I Want Is You).”
"We’re giving Xtina the keys, because from one gay icon to another, the famous Grindr bloop deserves nothing less," the company wrote on its website.
A post shared by Grindr (@grindr)
Brand execs framed the stunt as a nod to a pop icon whose music has long been embraced by queer audiences.
Portola Music Festival runs September 20–21 at Pier 80 in San Francisco, featuring a bill that includes Mau P, Horse Meat Disco, LCD Soundsystem, The Prodigy, and more.
If Christina tells us to come over, who are we to deny her?
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