The moment when a shot rang out as the right-wing activist answered a student’s question, then slumped with blood pouring from his neck, was filmed on phones from multiple angles and uploaded online by Kirk’s audience.
Inside the technology platforms, such material is known as ‘Moment of Death’ (MOD) content and social media algorithms seem to embrace it. While tech companies say they remove content which violates their guidelines and age-restrict sensitive videos, it’s clear that more needs to be done.
Yet such self-censorship increasingly looks as effective as a child’s sandcastle in the face of an incoming tide. This summer, the social networks have been awash with MOD content, showing victims shot, stabbed and tortured to death.
In June, TikTok hosted a live stream of the murder of Jesus Sarmiento, a Venezuelan influencer who had denounced crime cartels.
Content creators see the appetite for violence and try to feed it. French streamer Jean Pormanove, whose real name was Raphael Graven, inhabited a social media sub-genre of “trash streaming” and had 500,000 followers who watched him play video games and undertake extreme challenges, often involving violence.
Young social media users are habitually absorbing MOD and other violent content. A recent study of 10,000 teenagers in England and Wales by the Youth Endowment Fund found that 70 per cent had encountered real-life violent online content in the previous year.
Mass exposure to such content is fairly new. Only 20 years ago, the media gatekeepers who decreed that such imagery was not for public consumption were still in control.
The pattern continued. In 2019, a far-right extremist live-streamed on Facebook as he murdered 51 Muslim worshippers in Christchurch, New Zealand.
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Arguably, it was only because MOD content showing the murder in Minneapolis of George Floyd by a white police officer went viral in 2020 that justice was served and societal change resulted.
Looking forward, MOD material could be archived by platforms for researchers, but it should never be surfaced to those who did not request it. Most of all, we must never incentivise the publication of this content so that it becomes integral to daily media diets and future generations are desensitised to the horror and grief of violent death.
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