Where Hollywood’s Biggest Film Franchises Stand: Marvel’s Diminished, DC’s Rising, and Everyone Is Excited About James Bond ...Middle East

Ever since James Bond fired his Walther PPK and Luke Skywalker flipped on his father’s lightsaber, franchises have been a cornerstone of the movie business. But as theaters still struggle to return to pre-pandemic revenues, how film studios are managing their crown jewel franchises — most of which are multiple decades old — has come under […]

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