In the 1960s and 1970s, artists flocked to the banks of the Tennessee River to capture a swampy, soulful sound unlike anything else. Aretha Franklin recorded her breakthrough single “I Never Loved a Man (The Way I Love You)” there, changing the course of her career. Wilson Pickett cut “Mustang Sally” and “Land of 1,000 Dances.” The Rolling Stones laid down “Wild Horses” and “Brown Sugar.” Paul Simon gave us “Kodachrome.” Bobbie Gentry recorded “Fancy,” which would later be one of Reba McEntire's biggest hits. Mac Davis wrote “Baby Don’t Get Hooked on Me.” The Staple Singers took “I’ll Take You There” all the way to No. 1.
The list goes on: Arthur Alexander’s “You Better Move On,” Clarence Carter’s “Patches,” Etta James’ “Tell Mama,” and countless others all came out of Muscle Shoals. Even Willie Nelson’s iconic Phases and Stages album was born there.
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The Sound That United a Divided Time
Soul singer Wilson Pickett and guitarist Duane Allman record at Muscle Shoals Recording Studios on November 1968 in Sheffield, Alabama.Michael Ochs Archives/Getty Images
In fact, eagle-eyed (eared?) listeners will recognize the legendary name and house and from the Lynyrd Skynyrd hit "Sweet Home Alabama" — the fourth verse mentions the iconic recording studio:
The new exhibit will showcase iconic artifacts from that era, including the Apollo baby grand piano Franklin used on her breakout hit, a Fender Stratocaster once played by Duane Allman, Pickett’s stage jumpsuit, Davis’ handwritten song manuscript, and Pops Staples’ Rosewood Telecaster. Visitors can also explore interactive audio, film, and photography, plus an introductory film narrated by Jason Isbell, a modern-day Muscle Shoals artist.
To bring the story to life, the museum released a teaser trailer of the video narrated by Isbell, a north Alabama native who grew up just miles from Muscle Shoals and later recorded there himself. In the clip, Isbell rattles off the long list of icons who came through the tiny town’s studios: “Aretha. Wilson Pickett. Otis Redding. The Rolling Stones. Bob Dylan. Cher. Bob Seger. Willie Nelson. An endless list.”
“Country, gospel, rock and roll, rhythm and blues. You name it, we hear it. And we feel it. Muscle Shoals became a place where the truth of music flowed. A place everyone knew they had to be.”
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The Legacy Lives On
As Kyle Young, CEO of the Country Music Hall of Fame, put it: "In Muscle Shoals, American music crossed lines that weren't supposed to be breached. The Tennessee River flowed through this place, and instead of drawing a boundary, somehow forces came together. Black and white sounds, R&B, blues, soul and country met between the banks. A new rhythm rose and recording studios sprouted to nourish that rhythm. This exhibit takes an expansive look at the sound that forever changed popular music and continues to nurture a rich musical scene in northwest Alabama."
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