Apple's "Awe Dropping" event might not have been the company's most groundbreaking keynote, but it sure did pack a lot of announcements into roughly 75 minutes. The company revealed new products in its lineup across a number of categories, including updated AirPods, Apple Watches, and iPhones. And it might not come as much of a surprise to say that the biggest announcement of the day was an iPhone—but not the iPhone 17.
AirPods Pro 3
Credit: AppleThere are two huge features new to AirPods Pro 3 this year. The first is live translation, which can translate conversations you have with other people in real time. You hear the translations in your ears, while the other person can see the translation of what you say on your iPhone's display. This isn't a unique feature, as Google's earbuds can do the same thing, but it is a fantastic addition nonetheless.
What hasn't changed is the price of the buds: They still start at $249, and are available for preorder today. They'll start shipping Sept. 19.
Apple Watch
Here's what's new:
Apple Watch Series 11
Credit: AppleThe Series 11 also introduces a blood pressure monitoring system for the first time on an Apple Watch. While the feature cannot detect all hypertension, it will analyze your blood stream and send you an alert if it thinks you experiencing chronic high blood pressure. The company expects FDA clearance to come soon.
Series 11 has 24 hours of battery life. The watch comes in Jet Black, Silver, Rose Gold, and Space Gray in aluminum, and Natural, Gold, and Slate in polished cases.
The Series 11 starts at $399, and is available to preorder today. The watch will be available starting Sept. 19.
Apple Watch SE 3
Credit: AppleThis year, however, the SE 3 seems like a great deal. It comes with the S10 chip, the same one found in last year's Series 10. It also has an Always-On display and support gesture controls, two firsts for the SE line. Apple is also adding a wrist temperature sensor to this watch, sleep apnea detection, and the new sleep score from the Series 11. Speaking of the Series 11, the SE 3 also supports 5G.
It comes in Starlight and Midnight. The SE 3 starts at $249, and will be available Sept. 19. You can preorder it today.
Apple Watch Ultra 3
Credit: AppleThe Ultra 3 also supports satellite connectivity for the first ever in a smartphone. Like certain iPhones, the watch can now message via satellite whenever a cellular connection isn't available. To enable this feature, Apple says the Ultra 3's radio is now double the signal strength of the Ultra 2.
The Ultra 3 starts at $799, and is available to preorder today. It'll be available in stores Sept. 19.
iPhone
Finally, we have Apple's iPhone segment. Tim Cook really amped up this part of the show, saying that one of these models was, "unlike anything we've ever created." The presentation kicked off with the simplest iPhone in the lineup:
iPhone 17
Credit: AppleThe iPhone 17 is powered by the new A19 chip, which has an upgraded display engine to power that new screen. It also has an improved neural engine, six-core CPU, and five-core GPU. Apple says the phone has "all-day battery life," which apparently means eight more hours of video playback compared to the iPhone 16. With the right power adapter, you can charge up to 50% in 20 minutes, while 10 minutes of charging will get you eight hours of video playback.
The selfie camera also gets some huge upgrades this year. Apple is calling the new lens the Center Stage front camera. It has a wide field of view and a large, square sensor. It can take selfies up to 18MP with stabilization, More importantly, the shape of the sensor means you can take selfies in a variety of different orientations, and you can take landscape selfies in portrait mode—no more turning your iPhone sideways to fit more people in the frame. Video calls will be more stabilized as well.
iPhone 17 starts at 256GB for $799, and is now available to preorder Sept. 12. Apple will start selling it Sept. 19.
iPhone Air
Credit: AppleLike the iPhone 17, the Air comes with Ceramic Shield 2, but this time, it's on both side of the phone. It also comes with a 6.5-inch, high-refresh rate display with up to 3,000 nits of brightness. It's also made of titanium.
You may notice that iPhone Air only has one camera, even though it seems positioned to be more advanced than the iPhone 17. Apple says that single camera is a 48MP Fusion camera system, and works like "multiple advanced cameras in one." Like the iPhone 17, that Fusion camera can shoot 2x telephoto shots at 12MP. Because of the size of the sensor, you can choose between 26mm, 28mm, 35mm, and 52mm lenses for different crop sizes.
Apple is rolling out new accessories for the Air, including a bumper case that matches the iPhone Air's colors: Space Black, Cloud White, Light Gold, and Sky Blue. There's even a lanyard that connects to the phone that lets you wear it on your body.
The iPhone Air starts at $999 for 256GB, and is available for preorder Sept. 12. You can buy one Sept. 19.
iPhone 17 Pro and 17 Pro Max
Credit: AppleOne interesting "pro" feature is the new thermal cooling system: Apple places water inside the vapor chamber, and laser-welds in into place. This system helps dissipate heat generated by the A19 Pro chip, which comes with six CPU cores and six GPU cores. There's less glass on the back of this iPhone than usual, but the glass you see is actually Ceramic Shield 2. The eSIM models, which you'll find in the US, have larger batteries compared to physical SIM models, and can play video for up to 39 hours.
Apple spent some time talking about the new pros' video recording capabilities, as well. In fact, the entire event was shot on iPhone 17 Pros—though Apple is undoubtedly using some expensive equipment to facilitate that. The 17 Pro supports ProRes RAW capture, a standard that lets you edit image data directly from the camera sensor. The phones support Final Cut Camera, Blackmagic Camera, and Genlock, which supports multi-camera setups for effects like time splicing and bullet time.
The Pros come in Silver, Deep Blue, and Cosmic Orange. The iPhone 17 Pro starts at $1,099 for 256GB, while the iPhone 17 Pro Max starts at $1,199 for 256GB. You can preorder them starting Sept. 12, and pick them up Sept. 19.
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