Here are all the details you need to know on the first two of those handsets, which are likely to be the most popular options—particularly the Air, which is new for 2025, replaces the iPhone 16 Plus in the lineup, and looks like the most interesting device Apple has released in quite some time.
Thin is in
The iPhone Air packs in the same A19 Pro chipset as the iPhone 17 Pro and Pro Max, and is apparently Apple's most power-efficient and durable iPhone ever—it has Ceramic Shield protection on both the front and the back, with the latest Ceramic Shield 2 keeping the main panel scratch- and crack-free. It's also made from 80 percent recycled titanium.
The Air is the most power-efficient, durable iPhone yet. Credit: Apple The key specs of the new iPhone Air. Credit: AppleiPhone Air downsides: Camera, battery life
So the Air is super-thin, and as powerful as the Pro models—what's the catch? Firstly, there's only one 48MP rear camera, though Apple suggests it's actually four cameras in one: You can take 12MP pictures with up to 2x telephoto zoom, for example. On the front, there's an 18MP selfie camera with support for Center Stage, as seen on the iPad—the camera will try and keep your face in shot, and even switch from portrait to landscape mode automatically, depending on how many people are in shot.
Despite the limitations, the look and style of the Air, together with it being a brand new model, are likely to make it appealing to many. The iPhone Plus had a 3-year run, starting in 2022 with the iPhone 14, and before that you might remember the iPhone 12 mini and iPhone 13 mini, and Apple will be hoping the Air sells better than all of those models.
The new iPhone 17 comes in five colors. Credit: Apple The iPhone 17 gets speed and camera upgrades over the iPhone 16. Credit: AppleThe iPhone 17 is an appealing also-ran
There's a processor upgrade from the iPhone 16, but only to the standard non-Pro A19—which Apple simply says is more powerful and more efficient than the A18. There's a dual-lens 48MP+48MP camera setup on the back, offering an ultrawide mode and up to 2x telephoto zoom, plus the same 18MP selfie camera with Center Stage as the Air. Your color choices for the standard iPhone 17 are black, lavender, mist blue, sage, and white.
Both these phones can be pre-ordered from Friday, Sept. 12, and will go on sale on Friday, Sept. 19. Pricing starts at $799 for the iPhone 17 (the same as the iPhone 16), even though it has double the starting storage of its predecessor—256GB vs 128GB. The cheapest iPhone Air is $999, also with 256GB of storage.
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