The technology giant has kept details secret about its “Awe Dropping” event, which coincides with Apple’s traditional annual iPhone announcement schedule.
Market research firm Canalys noted that Apple’s perceived delay in AI development presents a significant challenge for the company.
Apple introduced its “Apple Intelligence” AI features late last year, but user response has been underwhelming, particularly regarding the Siri voice assistant improvements.
Forrester analyst Thomas Husson expressed doubt about major AI strategy announcements during the upcoming event.
The new iPhone models will feature an ultra-thin “Air” variant as the main attraction of Tuesday’s launch event.
The ultra-thin design could potentially lay the foundation for a future foldable smartphone version expected in coming years.
New iPhone prices in the United States are expected to rise due to President Donald Trump’s tariffs affecting Apple’s production costs.
Canalys noted that Apple is balancing its two largest markets – the US and China – amid growing trade tensions.
The financial impact has already been substantial, with CEO Tim Cook disclosing $800 million in tariff costs last quarter.
Apple anticipates an estimated $1.1 billion tariff impact during the current quarter. – AFP
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