Subscription models like Xbox Game Pass are "not properly valuing" developers, says former Bethesda exec ...Middle East

Former Bethesda marketing chief Pete Hines has been chatting about the ups and downs of videogame subscription platforms, such as Microsoft's Game Pass service, GeForce Now and whatever the hell Ubisoft calls theirs at the minute. Subisoftscription? UbiPassPlus? Answers on a postcard.

Hines is broadly of the opinion that subscription platforms are failing many of the developers who sign up to publish through them, though he cautions that his experience is out-of-date - he retired from Bethesda in October 2023.

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