The 62nd Damascus International Fair concluded its activities for 2025, running from August 27 until September 5.
Mohammed Hamza, Director-General of the General Organization for Exhibitions and International Markets, told Enab Baladi that the value of contracts and agreements signed at the fair amounted to about 935 billion Syrian pounds, equivalent to around $85 million.
More than 800 local, Arab, and international companies participated, along with representatives from 44 countries, according to Hamza.
He noted that the contracts and accompanying tourism spending are expected to stimulate the local economy, with a direct and indirect impact exceeding $120 million, in addition to creating temporary and permanent jobs and boosting the services sector (hotels, restaurants, transport, trade).
Hamza stressed that the 62nd Damascus International Fair was not merely an economic platform but also a diplomatic and cultural meeting point that brought together representatives of 44 countries in Damascus, enhancing Syria’s regional and international standing.
Subhi al-Dali, head of the fair’s internal organizing committee, told the state-run SANA news agency that the contracts and memoranda of understanding covered vital sectors including industry, agriculture, energy, tourism, and technology.
Two million visitors
The number of visitors reached 2,261,000, with a daily average of 251,222 during the fair days, or 226,100 when including the opening day reserved for public visits, according to Hamza.
Local visitors accounted for 96% of the total (2,170,560), compared to 90,440 international visitors (4%).
Visitor distribution by province:
Damascus: 22.59% (510,032)
Rural Damascus: 13.55% (306,016)
Aleppo: 9.04% (204,360)
Homs: 9.04% (204,360)
Idlib: 7.91% (178,731)
Hama: 6.77% (153,144)
Latakia: 6.77% (153,144)
Daraa: 4.51% (102,094)
Deir Ezzor: 4.51% (102,094)
Raqqa: 3.39% (76,548)
Suwayda: 2.26% (51,047)
Quneitra: 2.26% (51,047)
Tartus: 2.26% (51,047)
Al-Hasakah: 1.13% (25,524)
Artistic and cultural events
Hamza said cultural events were a major part of the fair, with 697 performances on the main stage attended by about 450,000 people, and 920 children’s activities with about 330,000 participants.
Other events included artistic evenings, concerts, plays, and interactive games.
Transport and logistics
More than 4,000 organized trips transported over 200,000 visitors, averaging 50 passengers each, equivalent to about 8.85% of total visitors, according to Hamza.
In addition, 224,700 private cars entered the exhibition city, representing 25–30% of overall attendance.
Hamza highlighted that the 1.2-million-square-meter exhibition grounds included display halls, green spaces, parking lots, electronic gates, and well-organized medical, security, and technical services.
Data collection relied on:
Electronic counting devices at entry gates
Official traffic and transport company statistics
Field surveys of visitors and exhibitors
The report was prepared in accordance with international standards (ISO 25639 for exhibition measurement) and guided by ISO 20121 principles for sustainable event management.
A message of stability
Transitional President Ahmed al-Sharaa inaugurated the 62nd Damascus International Fair on August 27 under the slogan “Syria Welcomes the World,” at the Damascus Exhibition Grounds in Rural Damascus, in the presence of representatives from about 20 Arab and foreign countries.
In his opening speech attended by Enab Baladi, al-Sharaa said, “Today we gather in the world’s oldest continuously inhabited capital to revive one of Damascus’ historic faces and open a new page, titled Damascus International Fair.”
He added that the new Syria has placed security stability and economic development as top priorities, with plans to boost agricultural and industrial output and facilitate the return of displaced people and refugees.
“Damascus has long been known for its industries, from metalwork and textiles to food production and tourism. It was a strategic hub for trade and industrial investment, with its products reaching many countries,” al-Sharaa said.
The opening featured performances including dramatic sketches, national songs, and dance groups, presented by Jihad Abdu, head of the General Cinema Organization.
This 62nd edition of the Damascus International Fair was the first since the fall of the Assad regime, following a six-year hiatus.
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