Britannia's Rural Reach: The Race to a 50-50 Sales Split ...Middle East

Britannia Industries is aiming for a major shift in its sales strategy by equalizing rural and urban contributions over the next 3 to 4 years. The company’s Vice Chairman, Varun Berry, stated that rural markets are becoming increasingly pivotal, already accounting for 40% of sales, with aspirations for a 50-50 split.

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