Italian fashion icon Donatella Versace was among those who filed past Armani's closed casket at the headquarters of his multi-billion-euro lifestyle company, which marked its 50th anniversary this year.
The Italian died Thursday after months of fragile health and will be laid to rest at a private funeral on Monday.
Among the first mourners through the door was a large group of Armani staff, all in black mourning wear and black sunglasses.
Tributes have flooded in for Armani from across the fashion industry and also Hollywood, where his understated but exquisitely tailored creations were beloved of the A-list.
Throughout his remarkable career, Armani kept top-to-bottom control of his company as it moved from fashion into luxury hotels, cosmetics, accessories and interiors.
“Every fashion show was pure magic,“ fashion student Pietro Angeleri, 20, told AFP as he queued to pay his last respects.
Liver problems
He was hospitalised with viral bronchopneumonia in June in Milan, it said, which left him weakened, even if he seemed to recover.
After his 91st birthday on July 11, which he celebrated with a small family party, long-standing problems with his liver returned, Corriere said.
'End of an era'
By 1973, Armani had opened his own Milan design studio and created his debut eponymous collection in 1975.
Armani “represented our city”, said Fanny Bucci, a 55-year-old local who visited the coffin on Saturday. “It’s the end of an era.”
“He reinforced the image of Italian design. And I saw pictures of him as a child in China -- he was the first Italian I knew,“ said Chinese student Jonah Liu, 29, wearing a t-shirt adorned with Armani’s image.
In his final interview published just days before his death, he namechecked Dell'Orco, who heads Armani's men's style office, among family and close friends to whom he was gradually transferring responsibility.
In their statement marking his death, his family and employees committed “to protecting what he built and to carrying his company forward in his memory”.
The public viewing will last all day Saturday and all day Sunday at the Teatro, a former Nestle chocolate factory where Armani showcased his creations - AFP
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