“A diamond” is how one associate describes him. “Really nice guy,” is a succinct summary from another.
Indeed, the pair are back on speaking terms and all appears to be forgiven after a summer of friction as Wissa tried to force his way out the club.
Those character references should assuage any concerns on Tyneside about the calibre of person Newcastle United recruited on Monday to fill the No 9 shirt.
9⃣ pic.twitter.com/6C2os11qyQ
— Newcastle United (@NUFC) September 2, 2025When push came to shove on Sunday night – and internally the prospect of reintegrating Alexander Isak was viewed as “impossible” given the perfect storm of factors swirling around the 25-year-old – it was Eddie Howe who pushed most vehemently for Newcastle to shake hands on a £55m figure that was Brentford’s final “take it or leave it” figure.
Indeed, it was a figure so big that it required sign-off from owners PIF. With Howe pushing for investment rather than the perfect deal, co-owner Jamie Reuben worked with the Saudi end to sanction the bid and things got done “very, very quickly” in the words of one figure close to negotiations.
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But the football logic is immaculate. Wissa improves Newcastle instantly and enables them to hit the target of European qualification that the club’s coaching team have been set by ownership.
There will need to be an adjustment with Wissa leading the line – but not by that much. Clearly he does not have the capacity for magic which made Isak such a gem, but he is regarded as one of the best finishers in the league.
Howe and his nephew Andy – who was de facto director of football this summer – were both singing from the same hymn sheet. Wissa’s hold up play is unorthodox but good and he has the power and pace to pick up at Newcastle where he left off at Brentford.
If there is advice from those who have worked with him for Newcastle it is to play him from the start. Those who track these things noted that Wissa’s improved productivity bore a direct correlation from when he assumed frontline striker duties after Ivan Toney’s departure.
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Newcastle are likely to heed that counsel. They spent over £100m on two strikers in the final week of the transfer window but Nick Woltemade will need time to adapt.
Wissa’s delight in joining Newcastle is clear. Over the last 12 months there have been bids from Tottenham Hotspur, Nottingham Forest and Wolves but he played on at Brentford, unmoved by the interest.
Newcastle, and the chance to play Champions League football so late in his career, felt like a very different prospect. Having put himself out on a limb to get it, now it is up to him to grasp an opportunity he feared might have passed him by.
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