After the long Labor Day weekend and nearly two months after rumors of the split first began popping up, the food giant explained the reasons for separating into two companies and it comes down to "maximizing" brand capability while reducing "complexity."
What Is Kraft Heinz?
Related: Iconic 135-Year-Old Food Brand Files for Chapter 11 Bankruptcy
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Capri SunClassicoGrey PouponHeinz (ketchup, mustard, relish)Jell-OJet-PuffedKool-AidKraft (Mac & Cheese, Singles, barbecue sauce, salad dressing)LunchablesMaxwell HouseMioMiracle WhipOre-IdaOscar MayerPhiladelphia Cream CheeseShake N BakeSmart OnesStove TopTaco Bell retail productsTGI Friday's retailVelveeta
Why Is Kraft Heinz Splitting Up?
In short, the split is expected to make it easier for the new companies to better utilize resources and enable a "stronger performance" in the current market.
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Miguel Patricio, executive chair of the board for Kraft Heinz, noted that while "Kraft Heinz’s brands are iconic and beloved," the "complexity" of the current structure "makes it challenging to allocate capital effectively, prioritize initiatives and drive scale in our most promising areas."
Kraft Heinz currently expects the transaction to close in the second half of 2026, following completion of customary conditions like filing with the U.S. Securities and Exchange Commission and receiving board approval.
There's been no set date shared publicly just yet, but this is only the beginning stages of this process.
Is Kraft Heinz Rebranding or Discontinuing Products?
As for what the new companies will look like, several questions remain, including whether they will be renamed and if the current lineup of offers will remain unchanged. From the looks of it, there will, at least, be some sort of rebranding process.
That said, the board does have a loose plan in place to divide the portfolios, using "Global Taste Elevation Co." to represent its brands focusing on shelf-stable sauces, spreads, seasonings and meals (like Heinz, Philadelphia and Kraft Mac & Cheese) and "North American Grocery Store Co." to refer to its North American market staples (which it said include Oscar Mayer, Kraft Singles and Lunchables) that will be run by Kraft Heinz' current CEO.
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