The Indian government banned all online games involving financial transactions. This bill forced Dream11 to terminate its contract as a sponsor for the jersey. The Board of Control for Cricket in India will have to find a new sponsor ahead of the Asia Cup 2025, which is set to begin on September 9 in the UAE.
As per the report, the new agreement is expected to cover home and away bilateral matches for the Indian cricket team, along with multi-team tournaments organized by the Asian Cricket Council (ACC) and the International Cricket Council (ICC).
BCCI Eyes ₹3.5 Crore Per Bilateral Match
The Indian Cricket Board could get ₹3.5 crore for each of India’s estimated 140 bilateral matches. For multi-nation tournaments organized by the ICC and ACC, the expected revenue is ₹1.5 crore per game.
Dream11 became the sponsor of the Indian cricket team in 2023, replacing the ed-tech company Byju’s. The deal was valued at ₹358 crore, with ₹3 crore allocated per home match and ₹1 crore for away fixtures. However, the ban on real-money online gaming impacted the revenue.
India to Begin Asia Cup 2025 Campaign on September 10
The Men in Blue will begin their campaign against Oman on September 10 at the Dubai International Cricket Stadium. They will face arch-rivals Pakistan four days later at the same venue. India will conclude the group stage against the UAE on September 19 at the Zayed Cricket Stadium in Abu Dhabi.
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