The outdoor cooking titan and iconic beer brand make for pretty natural partners (think of all the beer-braised recipes), but this new partnership set out to dream up the "ultimate" tailgate, so unless you follow Traeger or Bud Light on social media, you probably would have never seen this collaboration coming.
And now, we finally have all the details. Parade can exclusively confirm that the Anheuser-Busch brand of light beer partnered with Traeger Grills to design and create what's been dubbed the "Traegerator."
Related: Bud Light Ditches Iconic Blue Packaging for a Limited Time
Bud Light and Traeger Grills Team Up for an ‘Epic’ Tailgating Experience (1:23)
“Bud Light and Traeger Grills have long been staples of the tailgate experience, making it a no brainer to join forces and create a device that makes tailgating even easier for our fans to enjoy as part of our Grill Like A Pro campaign,” Todd Allen, SVP of marketing for Bud Light at Anheuser-Busch, shared in a statement. “It was a blast working with our partners George and Baker to bring the Traegerator to life and we know fans will be singing that catchy tune while firing up the grill all season long.”
Is the Traegerator Real?
Yes, and believe it or not, just like the "toolbar" Anheuser-Busch previously developed for Natty Light, the Traegerator could be yours.
(L-R) NFL stars George Kittle and Baker Mayfield pose with the Bud Light-branded Traegerator.To enter, fans must be at least 21 and comment "#Traegerator and #Sweepstakes" on Bud Light’s dedicated giveaway post on Instagram for a chance to win their own private tailgate with the Traegerator this football season.
Next:Fall’s ‘Favorite’ Seasonal Beer Collection Confirmed to Return This Year
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