Since appearing as the resident clown candidate on The Apprentice in 2019, Skinner has turned up as a panellist on Eight Out of Ten Cats, cooked takeaway-themed dishes on Celebrity MasterChef and sat cheerily “talking pints” with Nigel Farage on GB News.
Earlier this summer, Skinner was photographed cosying up to the world’s second most powerful man, JD Vance, at a Cotswolds barbecue, and September will see him climb another British cultural rung when he appears on this year’s Strictly Come Dancing.
For many, Skinner, a former market trader from Romford, is the ultimate British success story. For others, his increasingly ardent polemics against protesters and immigration make him a wolf in Toad Hall clothing who shouldn’t be given a platform on national TV, let alone be competing on Strictly. Whichever, aged 34, he’s clearly just getting going.
Like Skinner, Hopkins has long avowed her admiration for Donald Trump, for whose ascent to the highest office we can also thank The Apprentice. Back in 2007, Trump’s US version of the show was on the verge of being cancelled when the TV writers’ strike brought the production of dramas and comedies to a standstill and boosted the ratings of cheaper reality shows. Trump flourished in the optics of performative power and never looked back.
Zissman typified the show’s perfect candi someone awake long before the pre-dawn alarm call, make-up perfect, hair immaculate, elbows out and ready to take on the world.
Instead of lamenting the fates of some of The Apprentice’s more polarising alumni, we should appreciate it for what it is – an incubator where significant cultural figures are, if not hatched, then at least highlighted. Lord Sugar once told me he can spot a series winner after just a fortnight. If only we were all blessed with such foresight… Well, thanks to his boardroom, we are.
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