Elk Grove Western Festival organizers announced earlier in August that they were changing the name of the previously long-running event to the Elk Grove Spring Palooza.
The new name is a reflection of the changing community of Elk Grove, now the Sacramento region's second-largest city by population. When the Western Festival was first held in 1957, only about 2,000 people lived in the Elk Grove area. Now, nearly 180,000 people call the City of Elk Grove home (as of the 2020 Census).
The inaugural opening of the new festival is being planned for the first weekend of May 2026.
Ahead of the 2026 event, organizers are holding a contest to design a new logo. People have until Sept. 30 to submit a design.
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