The movie, directed by first-time filmmaker Tony Tost, earned just $500,000 in its opening weekend, according to The Hollywood Reporter. On Thursday, August 21, Halsey, 30, urged her followers on Instagram Stories to look past the gossip cycle and appreciate the project for what it is.
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For those out of the loop, the jean campaign starring 27-year-old Sweeney sparked widespread criticism online, with viewers calling the ads overly sexualized and accusing them of pandering to the male gaze. In one video, the actress says, “My body’s composition is determined by my genes. Hey, eyes up here,” as the camera pans across her figure. Additional clips played on the “genes/jeans” pun, including one in which Sweeney notes, “Genes are passed down from parents to offspring… My jeans are blue.” The wordplay prompted some social media users to liken the messaging to “Nazi propaganda.”
Meanwhile, American Eagle defended its campaign in an August 1 Instagram statement, clarifying, “‘Sydney Sweeney has great jeans’ is and always was about the jeans. Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way.”
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