What makes a hospitality brand stand out? ...Middle East

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As consumer expectations evolve and digital tools become increasingly sophisticated, hospitality leaders face a defining challenge: delivering their guests increasingly personalized, high-touch experiences at scale — without compromising brand integrity. For Jeanelle Johnson, managing partner at the Washington, D.C. office and co-leader of the travel, transportation and hospitality sector at PwC, this moment represents more than a tech transformation. It’s a redefinition of what makes a brand matter.

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